2000
New CEO Glenn Renwick challenges the company to offer Virtually Perfect Service, and to evolve our customers from insurance consumers to brand promoters and the idea launches the following year. We are the first auto insurance group to offer instant online quotes for RV insurance. We also become the first insurance company to introduce a Wireless Application Protocol, which allows consumers to access information about the company, find an independent agent/broker, and more by using their web-enabled PDA or cell phone, and become the first auto insurance group to receive a wireless payment from a customer using these devices.
2001
We become the first publicly held company to report underwriting results monthly.
2002
We launch the unique Rate Ticker, which provides an up-to-the-minute sampling of comparison rates to see Progressive Direct's rate and rates from the country's top auto insurance companies.
2003
Living up to our Core Value of Integrity, we offer transparency in the market by becoming the first major insurance carrier to release monthly financial results. We also begin selling the first-ever insurance policies for owners of Segway® Human Transporters, the self-balancing and emissions-free transportation devices.
First in the industry
We also introduce Service Centers for claims, offering one-stop, concierge-level service and convenience to customers.
2004
We pilot TripSense®, a usage-based insurance program to research driving habits, to Minnesota consumers. We also introduce Drive® Insurance from Progressive—a new brand of insurance developed expressly for independent agents and brokers and their customers, which was later discontinued in 2007.
2005
We become the first major auto insurance group in the United States to connect with consumers using “Talk to Me,” a Voice Over Internet Protocol tool.
2007
We secure naming rights to Cleveland Indians stadium, now called Progressive Field, and get the Progressive brand in front of millions of baseball fans a year. We become the first insurance company to offer Pet Injury coverage, which covers dogs and cats if they're hurt when you're in a car accident. And we launch the industry's first Web 2.0 site, featuring easier navigation, more personalization and customization, easier-to-use video content, and more visuals throughout.
2008
Flo and the Superstore debuts. “Wow! I say it louder.” And with one phrase our brand icon and a pop-culture phenomenon is born.
First in the industry
We further evolve our usage-based insurance program to MyRateSM, an innovative way to price car insurance that lets drivers get a customized rate based on how they actually drive.
First in the industry
We’re the first auto carrier to offer a Name Your Price® option during policy quoting which makes it easier to shop for car insurance.
We also introduce a new technology on our website—an option for customers to chat online with service representatives.